Annieke, from Holland, was majoring in marketing at Harvard and told her father about her studies involving vertical markets. When she returned home, she saw that her father’s attempt to integrate her new-found knowledge may have suffered from a translation problem . . .
Vertical Markets
About the Author: David Mortenson
I'm David Mortenson. I've traveled widely in my business and frequently photo-documented various business projects. I have been fortunate in being able to photograph nature, culture, interesting architecture and the like while abroad in Europe and Asia and across the Americas. As you'll see in looking at Another Good Reason, nature is my favorite subject, be it flowers, bees, birds, spiders, snakes, or bears. I'm also fascinated by patterns, man-made or natural, and doors. You will see all of these subjects in these photo-cartoons, as well as interesting and beautiful architecture and landscapes. While beautiful is also interesting, some interesting things may not always be beautiful, while still being photo-worthy.
The basic concept for Another Good Reason is a photograph--beautiful and/or interesting--with a short, 2 or 3 line story with quirky humor not unlike Gary Larsen's "The Far Side". Often the flower, bird, or other subject of the photo will have a funny story to tell or a problem to solve. The goal is to entertain without negatively targeting any ethnic group, religion, political party, or nationality. Public figures, however, are fair game. Lady GaGa, Al Gore, or anyone in the headlines has or will have a story about them.
There's a wide variety of excellent photography equipment out there, but I've been a Nikon photographer for years because of their sharp, crisp lenses and "bulletproof" gear.
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